Be career-ready in just 46 weeks, including a 4-week practicum placement
With ABM College’s online Digital Marketing diploma program, you will dive deep into the various platforms that are used to manage and execute online advertising and marketing strategies. You will build a strong knowledge base in digital marketing foundations and study the different tools used to build an online presence and reinforce a distinct company brand. A field-related practicum puts your new skills into practice, giving you valuable experience and insight before embarking on an exciting and creative new career.
Throughout the program, you will learn about the basic pillars of digital marketing, including customer resource management (CRM), search engine optimization (SEO), social media marketing (SMM) and Google Analytics. You will also explore such topics as website design and optimization, e-commerce, business automation tools, mobile marketing and copywriting to better understand how all these elements come together when developing a marketing strategy. You will graduate with a blend of creative, analytical, communication and project management skills to pursue a career path with marketing agencies, startups, non-profit organizations, publishing firms, in-house marketing teams and more.